3 reasons newspapers should avoid custom iPad apps

1) I doubt general users will download multiple applications from
multiple news organizations with each news organization having a
different format for their application. How many newspaper apps does
your wife/mother/little brother have on their iPhone? I bet
its…zero. But you should check, I could be wrong.

2) The iPad has a very beautiful browser, users will continue to visit
news websites using the iPad’s browser. Focus on creating optimized
websites that look amazing on the iPad’s browser. In the end, these
are the websites that will be bookmarked by iPad users.

3) Placing news content into a Apple app instead of focusing on your
website will give Apple unilateral control over your content
distribution and online subscription revenue. I’m not saying Apple is
bad, I’m just saying, think about how much of your revenue you want to
be dependent on them.