Month: June 2014

How does GoodRx make money?

TLDR; (if you don’t want to read it all) GoodRx is a marketing company that has partnered with a Pharmacy Benefit Manager (PBM) or several PBM’s to generate traffic (sales). The PBM’s negotiate discounts with pharmacies and earn a transaction fee in exchange for sending the pharmacy customers. The marketer earns a transaction fee for helping the PBM. Currently, GoodRx does… Read more →

Datalogix bridges social and retail

One of the biggest challenges for consumer packaged good advertisers who market online is measuring whether or not their online advertising spend results in real purchases. These are companies with the largest advertising budgets in the world, companies like Procter and Gamble, Shiseido, L’Oreal, Pfizer, and Nestle. The inability to measure online advertising performance has been a major challenge for… Read more →