The process of success
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Recently I showed a OtoRevo artist to two producers in Columbia Music and asked for their opinion. One producer said “uhm, doesn’t seem like anything really special.” The second producer had the exact opposite opinion. I will value the second producers opinion much more because the second producer is successful.
Being in Japan the contrast between those that are successful and those that are moderately successful is dramatic. Its not as subtle as the difference between a fine wine and a amazing wine. Its polar opposites.
One thing I have noticed about successful people is they can imagine. The first producer listened and saw a product that couldn’t be sold, the second saw a product with potential. And he was also able to explain why that potential was there.
The successful producer understands something the moderately successful producer does not. It could be imagination, it could be approach but its clearly something. Its not magical or mystical. Its just a different process each producer took. Successful people figure out processes that work and the moment they figure it out, they become 1000 times more valuable than a moderately successful person.
But why are they more valuable? Not because they have a process to creating value, but because they FIGURED OUT the process. Figuring out something new that works requires thinking the opposite of the majority of the population. Those people by definition are rare and therefore much more valuable.
Ejovi,
Thank you for this interesting post. The ability to look at a situation and to think of creative solutions or strategies is what sets successful people apart from the rest.
I think the confidence required to put forth an idea that is opposite the majority is not typical of most people. Whether it’s personal reputation or financial risk. Most people are not willing to go that direction. I have found that as I’ve gotten older and taken on more personal responsibilities, like marriage and children, it’s gotten much harder to think creatively.
What advice would you give to people who find themselves in a creative rut?