Archive for September, 2007

Lessons in poverty: more on progress

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I’m in NYC now, yesterday I had a chance to go back to my old neighborhood. I went to the very same McDonalds my mother took me to when I was 6 or 7 years old. It hadn’t changed at all. Sure the paint and decorations were new but the tables and chairs were firmly planted just as I remembered them as a small child. I sat at the same table. It felt like I traveled back into time.

I walked around my old street their were plenty of new buildings but when I went to the local grocery store I was surprised that it hadn’t changed at all. It still smelled the same. The bread and snacks were still in the same places. They even sold the very same products. I saw many of the same people that walked the neighborhood when I was young. They hadn’t changed either.

While the neighborhood itself had made some progress, plenty of new buildings and new families there was still a separate track of people and things who had not. I don’t think they want to. For many of them the neighborhood is their home and would always be home and no one wants things to change at home.

How do you make progress when you are surrounded by people who have no interest in change?

You leave.

The only way to notice how little progress everyone is making is to leave. You need to work outside of the old system. You can not change from within it. Once you decide you want to move forward you need to escape the old and experience the new. When you return you will have the same feeling I did, as though you had traveled back in time to a place where nothing has changed. Because nothing will have.

Lessons in poverty: the importance of progress

I’m shocked at how difficult it is for people to understand the importance of making progress. People get so caught up in ego and ideals that we forget the only thing that guarantees our failure is lack of forward movement. Stand still and the game is over. Regardless of how accomplished you are climbing the tallest mountain still requires a lot of steps.

Want a million dollars? Figure out how to easily make $1,000 and replicate it 1,000 times.
Want to get married? Have a good date.

I’m in Japan where I’ve just launched a new project called OtoRevo within a old Japanese company in a old industry. The most difficult thing for me to explain has been the concept of “beta.” The idea that not everything is going to be perfect in the beginning but what’s important is direction not perfection. Progress builds momentum and momentum is priceless. When you constantly show progress and momentum people are willing to accept imperfections.

Progress means understanding that you will do some things wrong and may even have to go backwards a step or two.

Progress means deciding on where you want to end up and taking quick short steps everyday towards that goal.

Progress means remembering that making $1,000 brings you extremely close to $1,000,000.

『音レボ宣言』

[OtoRevo is a project I founded out of Red Dove a new group formed within Columbia Music Entertainment with Jordan Ritter, Co-founder of Napster. Hopefully you will hear of many big things from this group. Japanese first, Then English.]

音レボは、『チャンス』の場です。つまり、何よりも「ファンとアーティストとをつなぐ」、「ファンとファン同士をつなぐ」『チャンス』です。そして音レボは、アーティストを発掘するキャンペーンサイトでもあります。

インターネットの持つ良い点として、「平等な環境を作る」という特性が挙げられます。あなたが誰だろうと関係なく、あなたの才能をいつでも輝かせ続けることができるのです。

インターネットというツールを使うことで、この古めかしい業界に少しでも民主主義を呼び戻すことが可能なのです。

このウェブサイトを使う全員が有名になるわけではありません。
このウェブサイトを使う全員が有名になりたいわけでもありません。

しかし、ここで私たち全員が共有していることが1つあります。
音楽が好きだということです。
それは、私たちが変化を起こすのに十分な力(EMPOWERMENT)を与えるはずです。

だからこそ、これが革命(REVOLUTION)なのです。

これが、音レボです

2007年9月12日
イジョビ・ヌーワー

Philosophy of OtoRevo

OtoRevo is a campaign site to find Japan’s best artists but more than anything it’s an opportunity. An opportunity for connecting fans to fans and connecting fans to artists.

One of the best qualities of the Internet is that it’s an equalizer. Regardless of who you are your talent will always shine through.
By using the internet, we can bring back a bit of democracy to an old [music] industry.

Not everyone using this site is going to become famous.
Not everyone using this site wants to be famous.
But we all have one thing in common. We love music.

That should be enough to empower us to make a change.
That’s why this is a revolution.

This is OtoRevo.

What do you think about Ron Paul?